AT&T showed up for NBA All-Star 2023 in Salt Lake City, Utah with several activation. I oversaw the production of AT&T Playmaker Arcade at NBA Crossover, AT&T Pregame Concert and AT&T Blue Carpet.

At NBA Crossover, in our 4,800 square-foot activation space, we featured two custom built video games (Dunk Champion and Dribble Dash) AT&T Vibe Check, meet and greets and prizing. Paul George and Vince Carter starred in our Dunk Champion AR game, which allowed fans onsite to utilizing custom 360-degree body scan technology to create personalized avatars, while fans at home could play along through a web version of the game utilizing Paul George and Vince Carter avatars. Each guest on-site received a custom video take away after each of the games.

Fans could also experience the AT&T Pregame Concert with headliner Kid LAROI and BIA, in person or via an interactive livestream experience powered by AT&T 5G Concert Lens, which let fans at home choose from a number of exclusive angles streamed directly from 5G connected Google Pixel 7 Pro phones.

The AT&T Blue Carpet was hosted by, Malika Andrews. VIP guests were able walk the Blue Capet prior to the All-Star game and receive custom FitCam outputs utilizing a robotic camera and custom branding